At this price point, you won't find a better watch. Period. Been collecting for 30 years and have and them all from Breguet and Patek, George Daniels, Grand Seiko all the way to small independent guys like yourselves.
Anyway, here are the Pros...
Dial. Brilliant. Love it.
Case is very well made. Some signs of some cost-cutting in the matte finish of the case, but again at sub £1000 you may not find much better. Only downside to the cost cutting is the use of Lazer etching all over the back and the crown. Nothing too surprising here at this price though.
Sapphire Glass. Really surprised that they managed to put both front and back sapphire glass in. Again, at this price point that may be unheard off. I cannot see a mention of whether the glass has any anti reflective coating, but it's very legible at any angle and in any light so I am thinking they must have at least 2 or 3 layers.
Strap. Very comfortable straight away and the quick release system is fantastic and a welcome relief from the normal mass produced brands that still don't include this.
Movement. A classic Seiko NH movement. Very reliable and easy to service or repair if the need should ever occur.
Now the cons....and these are very small, but no watch is perfect....ever.
Rotor. Do not like the Lazer etching on the rotor. Don't bother with it. In fact I would save some money and have a solid back. It's not a very attractive movement and I think it cheapens the overall package.
Luminescence. My big bugbear here and the only thing I do not like and seems like a missed opportunity to me. Why oh why did you guys not use luminescence on the white background....it would have made a massive difference and added to the design aesthetic immeasurably....a real pity.
In short, fantastic watch. Probably my favourite piece at the moment and compares in quality to any watch I have under £1k.
Lose the Sapphire at the back and spend the saving on luminescence in the dial. My only advice.